This is the first time that the Oscar Award-winning Rahman is lending his musical genius to a franchise-based sport league in the country.
The anthem, titled “Naam hai Futsal”, will be released with a video featuring Virat Kohli. The video will be released on June 20 exclusively via Premier Futsal’s digital platforms. The concept and production of the anthem have been done by DDB Mudra.
A.R Rahman’s association with Premier Futsal adds further gloss to the league, which already boasts Portugal football legend and former World Player of the Year Luis Figo as President. Kohli is Premier Futsal’s league ambassador.
Premier Futsal will kick-off July 15 and will be telecast live and exclusive on Sony Six, Sony ESPN and Sony Aath. Matches will also be available to live stream on Sony LIV.
This high decibel marketing initiative from Premier Futsal, promoted by Xavier Britto of Indev Group, is aimed at creating awareness for the sport of Futsal and promoting the league ahead of its launch.
