MTV, the world’s first 24-hour music broadcaster, is set to end an iconic chapter in music television history. By December 31, 2025, the network will close its remaining five dedicated music channels across the UK and Europe: MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live.
The decision marks the end of MTV’s decades-long legacy as a leader in televised music content. Parent company Paramount Global is carrying out a major global cost-cutting strategy, shifting focus toward entertainment and reality programming. As a result, only MTV HD will remain on air, with no dedicated music video broadcasts, targeting audiences with reality TV, series, and pop culture content.
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The closures won’t be limited to the UK and Europe. Similar shutdowns are planned for MTV’s music channels in Australia, France, Poland, and Brazil, indicating a global pivot away from music programming that once defined the network.
Launched in 1981 in the US and later expanding worldwide, MTV revolutionised the way people consumed music, making video hits and artist branding an integral part of pop culture. With changing viewer habits, on-demand streaming platforms and social media have overtaken traditional music TV, prompting MTV’s strategic shift.
(This story has been published from a syndicated feed.)
