“‘Nonsense’ alludes to how I perceive life in a ludicrous manner, and ‘Curry’ is my Goan
origin,” says Jolynn Carneiro from Mapusa, as she explains how she came up with
a name for her brand of home decor, fashion and quirky merchandise based out of
Goa. “Breaking the monotony of grumpiness in the world is Nonsense Curry’s sole
purpose, to share ludicrous scenarios of everyday life, perceived by Ms
Eccentric and Mr Lunacy. I hope after meeting the two, you are infected with
laughter and happiness that can be spread to the world again.”
Jolynn was influenced by her father,
Anthony (Tony) Carneiro, who has always been into art and music; she feels that
her love for all things quirky comes from him. On the other hand, her brother,
Jonathan, is great at emulating sceneries.
Jolynn graduated from Goa College of Art
with a major in photography and she photographs each of her products. “It all
began from realising the way I construed life scenarios, evoked laughter and
happiness in my peers and mates. For instance, if I heard a really bad joke, I
would state ‘my uterus just hurt’ with how lame a joke it is. This is the kind
of content that reflects in our merchandise,” she says. She has created
lifestyle products with an alter-ego to go for each, like Shady holder
(Terracotta lamp stands) Cowbell (neckties) Moon-tiffin (Khadi bags) and Edge
(pouches), Fluff (throw pillows), Soda poppers (bottle openers) and button
badges.
“I am working towards incorporating the idea of fashion and
style with the content you have in your conversations. This is the message we
would like to grind into the minds of people, especially all my fellow women
out there, who all have what it takes to start anything they set their mind to
by breaking norms and restrictions of society. If I can sell the word ‘poop’ on
pillows for a genuine purpose to evoke laughter, anyone can sell anything with
an underlying intention to bring positivity back to the world again,” she
explains.
Jolynn’s products are available at Carneiro Frontier stores,
Mapusa and Whispering Café, Uccassaim and at online portals like
lovethisstuff.com, engrave. in and on Facebook . “My work can be followed on
Facebook and Instagram. I receive a lot of orders from non Goans and expats
through these sites, where people have psychically not seen the products. I get
many walk-ins from foreigners who visit Carneiro Frontier stores, Mapusa who
suggest what they want and I work according to their requirements. I make it a
point to pass on my card for future orders,” says Jolynn.
“I want every product to be special for the client. It is not
about one product but the whole presentation that should make them feel happy.
I want them to feel overwhelmed when they receive it so I add special labels
and write their names using textured paper,” she adds.
Jolynn
uses raw material that is easily available in Goa, which gives it an earthy
feel. “All the raw material is sourced from Goa itself. I love using a lot of
khadi materials for my pillows and lamp shades and terracotta, which is also
Goan. It feels nice to give a Goan touch to the products,” she concludes.
