Putting a Goan mark at the global stage, Goa-based Amey Chodankar, working with Dentsu Creative, Bengaluru, bagged the ‘Creative Director of the Year’ award at the prestigious Cannes Lions Festival Of Creativity 2022. The Lions Creativity Report features the most creative people and businesses in the world, alongside the insights and knowledge on how they are using creativity as a lever for growth and progress. Cannes Lions Festival of Creativity released its ‘Lions Creativity Report” rankings for creative excellence in branded communications. The creative rankings, which are compiled using data from Lion-winning and shortlisted work from 2022, include top performing Director, Art Director, Creative Director and Copywriter.
Besides Amey Chodankar, the only Goan to win the award, the Creative Director of the year award was shared by the entire team of Dentsu Creative India which includes Aabhaas Shreshtha, Ashwin Palkar, Binaifer Dulani, Geetika Sood and Kushal Lalvani.
Expressing gratitude and happiness, Amey Chodankar says, “Every creative professional aspires to achieve the highest accolade in the industry. As an advertising and design professional, I am ecstatic to share the glorious win at the Cannes Lions International Festival of Creativity 2022, for the most impactful campaign built till date ‘The Unfiltered History Tour with Vice World news’. I am happy to be ranked No. 1 Creative Director in the world by LIONS Creativity Report Rankings 2022 and One Show 2022, along with the most talented squad in the agency. This achievement will also serve as an inspiration to many young Goans from the advertising and design world, encouraging them to make the best possible use of their creative strength and pursue the highest aspirations.”
He further said, “This is a moment of triumph for India and I couldn’t be prouder to be a part of this talented team with the most creative leaders of present and the future in our industry. It’s been a fantastic year with commendable achievements for all of us at Dentsu Creative. Winning Cannes Lions 2022 in a long list of international and national awards is the highest honour of all kinds, filling us with pride and satisfaction. The massive win feels unreal and has yet to sink in.”
As a Bachelor of Fine Art, Amey adored art as a child and received various honours. He is known for his digital prowess in creating viral, bold and meaningful ideas. With over 16 years of experience in design, creative art direction, and leading a team of online and offline designers, Amey spearheaded multiple brands, driving design-centric and award-worthy projects.
He was an active creative lead for some of the agency’s biggest award-winning campaigns. Some of the highlights include ‘Vice The Unfiltered History Tour’, ‘The Better Half Cookbook by Swiggy Instamart’, ‘Swiggy Voice of Hunger’, ‘Flipkart HaggleBot’, ‘Max Fashion- Behen Kuch Bhi Pehan’, ‘Uber Jersey Knows No Gender’, ‘Uber ICC World Cup’, and ‘Uber Leave Your Car Behind’.
“I believe in being true to my strengths and using them to create a distinct piece of communication. For me, great work comes when the fundamental principles of design are applied to your life in a way that creates an impact, both visually and functionally. I fuse my craft and experience from mainline advertising in the fast-paced digital ecosystem to create bold and meaningful ideas.” shares Chodankar.
