A few months ago, when the rumour mills
were busy churning out speculations on Arnab
Goswami’s next move post his exit from Times
Now, Arnab, perhaps for the first time ever, went
on-air, speaking with a young hustler, explaining
about his new startup – Republic TV. The video
went viral on social media within no time. The
young chap that he spoke with, Pranav Chimulkar,
knew that ‘denture Capital (dC)’ – the startup that
he has co-founded, had arrived much before
Arnab’s did.
Pranav, an early stage growth specialist in
startups, filmmaker and music-photographer,
co-founded ‘denture Capital’ with his friend, Manu
Srikumar, post exiting
from a startup where
he was handling the
business and growth
as the Vice President.
Speaking about his
startup, he says,
“denture Capital (dC)
can be best described
as a startup that
makes rebelliously
endearing video
content and helps
startups, entrepreneurs
and hustlers and
path breakers (in
their own fields) with
their storytelling in
video. Manu Srikumar,
a marketer and
storyteller, has close to a decade of experience in
startups.” The startup has created some interesting
video content that also includes a film made on
Bangalore startup ecosystem, and has another
video property, called ‘Backstaged’, which talks to
hustlers from the fields of performing arts such as
music, comedy etc.
dC is now in the news for winning Bronze at
the India Film Project that was recently held in
Mumbai.
Termed as Asia’s largest filmmaking challenge,
the 2017 edition of India Film Project saw around
29,200 filmmakers from 18 countries submitting
their work in three categories – professional,
amateur and mobile filmmaking. The flagship
competition of the India Film Project is the 50
hours filmmaking challenge. The jury this year was
made up of the likes of directors Ram K Madhvani
(‘Neerja’), Aniruddha Roy Chowdhury (‘Pink’) and
Vipul Shah.
Pranav Chimulkar says, “It started when the
theme (everything is connected) was announced
at 8 pm on Sept 15. The submission of the final
film needed to be done at 10 pm on Sept 17.
We entered the competition looking at it as a
great team building exercise over the weekend
in addition to the great challenge of pushing our
boundaries to make a good short-film in 50 hours.”
Chimulkar was also responsible for the production
and music of the short film.
The team spent the evening of September 15
to write the script, spent the entire next day doing
most of the filming, and did the editing, colour
grading and composition of an original sound
track for the film on September 17. Although
the competition allows the participants to use
copyright free/royalty free music, production of
original music is always encouraged.
Hasa Samudrala, Creative Director, dC, and the
director of the short film, says, “We knew that we
had to stay awake for 50 hours, making this film,
which is quite a tough task to attempt. We sourced
actors from our friend circle and instead of writing
the script and then hunting for actors, we did it
the other way round – by finalising the actors and
writing the script accordingly. While filming, we
also recorded the audio live as we didn’t want to
invest time in dubbing. The team was working in
multiple departments simultaneously. It was fun
and a much needed ‘bootcamp’ for all of us.”
