Proper communication is very important for any organisation to succeed as it gives clarity on what needs to be done. Although it seems difficult at times, but not impossible to achieve as it only needs simple adjustments from the management.
“Communication has a major role to play in the success or failure of an organisation. An instruction well received or not properly understood can be the differentiating factor for a company’s success or failure. A balance needs to be achieved when it comes to communicating to especially your staff to avoid any miscommunication,” said Rohan Nagarkar, proprietor of Cycling Zens, an adventure sports company.
“Lot of times, we witness gap in communication because an organisation doesn’t understand cultural background of its staff. A company should be like a closely knit community than having a top-heavy hierarchy system. It has to be more of a flat organization where communication is delivered and understood faster,” Nagarkar said.
Also, transparent feedback mechanism is important for internal staff as well as for it’s a company’s vendors and customers.
“Organisation managers can spend time with the staff in an informal atmosphere at least once a week to gather feedback on their issues and expectations from the company. For external communication, there is a need for personalised interaction for better progress. An organization should be open to positive and negative feedback because negative feedback would give a better opportunity for the company to do course correction,” he said.
Gladson Mony proprietor of Prudent Craft, a garment manufacturing and exports company, said that open communication and transparency is always good.
“We also deal with everybody through transparent communication process as it builds trust. We can’t reveal everything like material source and other internal matters but we certainly share about the quality control steps that we take. Unlike most of the organisations we allow our clients to visit our factories and see the production area for themselves and understand how we work,” Mony said.
The company also has a feedback mechanism for both – its clients and staff. A continuous and transparent feedback mechanism is the hallmark of this company.
“There are occasions when we have taken corrective steps depending upon the feedback received from our customers. This has led to repeat orders. So, we can see how important Is transparency in communication process because it helps in forging long-term relationships, which is which is very critical in every business,” he said.
Sunaya Shirodkar, proprietor of Asier Solutions, said open communication is must in any organization whether it is B2B or B2C.
“Since we providing a service in the market, we need to provide value addition. In this context, open communication helps in building rapport with our customers vendors and we are able to provide something more than what others are providing,” Shirodkar said.
According to her open communication helps in delivering the products and services better as the company knows the requirements of its customers and deliver what is demanded.
“We are here to deliver the product or service as needed by our client and not what we want to give. In such a situation, no company can afford an opaque communication strategy. Being unapproachable can impact businesses big way. One has to sit and invest his or her time to understand what is required externally and internally within the organization,” she said.
“Only then I can put across my team what is needed from them and try to understand what the employees require to upskill themselves. The company is not a non-physical entity. It comprises of group of people who come together for you to attain an objective. I need to be open and approachable and be in a position to help them out,” Shirodkar said.
The young lady entrepreneur said that in today’s digital world, personal interaction remains very important. “While social media allows transparency and helps in reaching out to a larger audience, but personal interaction is very important because it builds trust,” she said.
