Internet shopping has become the latest fad among the elite and even among the middle class. People turn to the Internet to buy everything. Incidentally 65 percent of online marketing is of ticket bookings. The growing craze for online shopping is weighing heavy upon businessmen. Online stores which provide huge concessions to their customers, have adversely affected sale through retailers. People now shop through websites and get good discounts, which the shopkeepers cannot offer.
Youth is the main market for electronics and ready-mades, and these items are available on online shops at cheaper rates. This can result in huge revenue loss to the government. These days though, what is truly thriving is online clothes shopping. Convenience is one of the main reasons why people are turning to online clothes shopping. But there are other advantages in shopping online for basics like T-shirts or work clothes and even school uniforms. They are available at a cheaper price online simply because there are no overhead costs. Most products which are sold online come from the manufacturer so there are no middlemen involved. This dip in price is passed on to the consumer.
In online shopping there are also promos, deals, free shipping, and even discounts on bulk purchases. Another advantage is while shopping in the mall one has to hop from one store to another in order to compare the price of a product. Online shopping makes it far easier to compare the prices. Variety of selections, collections, and choices are available online compared to stores and malls because of the physical limitations or warehousing logistics. Online stores are open 24/7. Experts from the industry foresee the e-commerce market growing fast with its market size doubling every two years. The internet has given consumers access to a wide spectrum of products and services.
However there are some disadvantages in online shopping. The Indian cyberspace is brimming with a variety of fraudulent offers, from attractive deals to anything that is part of the most current shopping craze. Shopping portal needs to tie up with various dealers selling their products. There needs to be good experienced professional developers to develop this site. Proper marketing is essential. The shopping portal needs to reach the audience. And people should show interest in the portal and buy the products. However the most difficult part is shipping the product to different customers.
If one has the logistics it is well and good but if the portal depends on courier services, then it has to pay the charge for the service and also see to it that they deliver the product at the right time to the right customer and in proper condition. Customer support team also plays an important role. This team attends to customer grievances.
