ALDONA: In the bustling village of Aldona, amid the vibrant colours and aromas of the local market, there stands a remarkable young woman named Prajwala Salgaonkar. The daughter of a vegetable vendor, Prajwala grew up watching her mother’s vegetable and flower business. However, she never could have imagined that she would one day proudly carry on the legacy of dignified labour and entrepreneurship.
After completing her studies in Mass Communication with a specialisation in Public Relations from St. Xavier’s College, Mapusa, Prajwala embarked on a career working with esteemed agencies in Goa, Mumbai, Bangalore, and even the Gulf. Yet, despite her successful career in the PR world, Prajwala’s heart remained firmly rooted in her family’s humble vegetable business.
“I started admiring my mother selling vegetables at the age of 4. After my studies, I worked in many fields, but nothing brought me as much happiness and profit as selling vegetables and flowers,” says Prajwala, her eyes alight with passion.
Many questioned her decision to continue with the vegetable business, wondering why an educated girl would choose such a path. To them, Prajwala has a profound response: “There are thousands waiting in line for government jobs, and not everyone can secure one. Instead of spending lakhs on high-end cars and bikes, parents should invest in small businesses for their children.”
Undeterred by societal norms, Prajwala proved that selling vegetables and fish on a bike was not a ‘low-grade job’, as some perceived it. With an investment of a mere Rs. 200, she ventured into selling flowers alongside her vegetable business. Her perseverance, combined with the unwavering support of the community, led her flower business to flourish.
Prajwala’s journey is an inspiring testament to the inherent dignity of labour and the pride she takes in her work. “My mother encouraged me and taught me to take risks. She had no money but her encouraging words were enough for me to go ahead in life. I recall that I did all types of odd jobs- once, I even bathed a dog for Rs 100, which I don’t regret or feel shy. Besides this, I also did cruise liner folk dances, sold fish on the roadside, worked for event companies and much more, but I have never been as satisfied and happy as I am selling vegetables here,” says Prajwala, who is also an excellent dancer and Taekwondo artist. She is also ever ready to lend a helping hand to anyone in need.
In the face of adversity, Prajwala’s resilience shines through. Despite the challenges brought on by the pandemic and subsequent lockdown, she refuses to be discouraged. With a sunny disposition, she continues to serve her customers, selling vegetables, coconuts, and flower garlands at the market every day.
As Prajwala forges ahead with her entrepreneurial spirit and dedication to her family business, she remains an inspiration to educated girls across Goa. Her message is clear – embrace opportunities, explore start-up ventures, and take pride in any honest work.
