QUEPEM: Residing in a humble mud house in Ganemord, Xeldem, Curchorem, the youthful spirit of Joston Mascarenhas shines as a beacon of self-reliance and determination. In the face of adversity, he has chosen to honour his father’s legacy by breathing new life into their family’s padaria business, a tradition that dates back to the Portuguese era. Joston and his mother not only safeguards a vital piece of Goan heritage, but also set a powerful example on how to confront life’s challenges with self-belief and enthusiasm.
Reflecting on his transformative journey, Joston Mascarenhas, 24, recounts the origins of the family business, established by his father in 1980. Following his father’ untimely accident a few years later, Joston and his family worked tirelessly to preserve the business, and keep their traditional wood-fired oven burning. “My husband was an invalid, my son was young, and it was a lot of work to take on. But we somehow managed as it was our only source of income,” says Avelina Pereira, Joston’s mother.
The challenges continued, and with his father’s passing last year, Joston felt compelled to assume responsibility for the livelihood of his family, alongside his mother. “It is the only path available to us, but it is also my father’s legacy,” he reiterates.
With determination as his driving force, Joston took the reins of the padaria business, and six months later, he has been steadily growing the venture, also getting orders from other businesses. His mother, Avelina Pereira, has been a pillar of strength, contributing to the business’ continuity.
Together with three additional workers, Joston ensures that the legacy endures, offering the community the same quality of service that has been a hallmark of their family tradition.
