Team Herald
PANJIM: The second season of public awareness campaign #TeraMeraBeach – rolled out by Drishti Marine last season – will restart on Wednesday and run till the end of the tourist season.
A statement issued by Drishti Marine on Tuesday states that through the campaign the agency aims to educate people on cleanliness and beach management along the coastal stretch through music and art to raise awareness on keeping Goa’s beaches clean. The campaign that will commence from Baga will feature a unique waste bar, art installations and beach cleaning drives.
Drishti Marine CEO Ravi Shankar said that the first edition of the drive comprised of over 150 days with an intention to create awareness on beach clean-up and educate people on the importance of waste segregation.
“We made a significantly positive impact and hence decided to run the campaign this season as well. Starting this month, the campaign will feature beach clean-ups and spread awareness in an engaging manner,” he said.
Project Manager Noreen Van Holstein who conceptualised the campaign and partnered with Drishti Marine on #TeraMeraBeach said they wish to spread the awareness that trash has value if collected and segregated properly.
“We are also trying to help beach shacks to reduce the use of disposable plastic such as straws and make the transition to being a more sustainable operation,” she said.
