The Niine
Movement, a five-year plan by Niine Sanitary Napkins to tackle the taboos surrounding menstruation
amongst both genders and across all ages, is participating in the JCI World
Congress 2018 that began on October 30, 2018 and concludes on November 3 ,2018,
in Goa.
JCI and the Niine Movement recently announced their national
partnership to drive a menstrual health awareness programme across 500 cities
in India. Through the association, JCI and the Niine Movement aim to sensitise
the youth of India with the importance of encouraging menstrual health
awareness, mobilising them to work towards a better future where every girl and
woman in India can live a healthy and dignified life. Through menstrual hygiene
awareness, the Niine Movement also intends to bridge the gap between the 18% of
women and girls in India using sanitary napkins and the 82% who often revert to
unhygienic and potentially unsafe alternatives such as old cloths, rags, hay
and even hash, an outcome of the taboo around menstrual hygiene, the
fundamental lack of education or discussion around the subject, and poverty.
Apart from driving awareness, the Niine Movement is also implementing their
plans by creating premium quality Niine sanitary napkins with special
disposable bags that facilitate appropriate disposal. Special measures are
taken to create these affordable sanitary napkins in state of the art plants
and with best quality raw materials.
The prestigious JCI
World Congress 2018 will involve the Niine Movement team transcending the
dialogue of menstrual hygiene in India with a special focus on countries facing
similar menstrual hygiene awareness similar to India. The 5 day congress will
discuss the importance of cultivating a world where menstrual hygiene is
treated with utmost importance within subjects such as ‘Effective
communication’, ‘Leadership’ and ‘Partnering for Impact.’ The congress will
also feature various workshops like ‘Strategic planning workshop’, ‘Public
speaking’ and ‘Women’s Leadership workshop’ among others.
Speaking about the
Niine Movement’s presence at JCI World Congress 2018, Amar Tulsiyan, Founder of
Niine Sanitary Napkins and the Niine Movement, said, “We are elated to have
taken our association a step further, as Niine Sanitary Napkins and the Niine
Movement join JCI’s 3-year Menstrual Health Awareness programme in 500 cities
across India. It has been a proud moment for me personally to take this journey
with JCI, especially because I have been an active member of JCI over the past
few years and have been inspired by the range of work they have undertaken.
With this opportunity, we wish to reach out to over 122 countries, with special
focus on countries facing issues similar to India.”
“Our goal is to
multiply impact with the valuable insights and knowledge that we have gained in
Menstrual Health issues and JCI’s dedicated workforce and ability to drive
momentum and utilise a variety of resources. We are also working towards
helping the JCI awareness drive with free and subsidised distribution of Niine
sanitary napkins. We have taken measures to ensure that the sanitary napkins
are premium quality products developed in state of the art plants and with best
quality raw materials. Our aim is to reach as many women as we can and
cultivate a world where periods are not considered a taboo and sanitary pads
are a necessity more than a luxury, “added Tulsiyan.
Before
India marks its 75th Independence Day in 2022, the Niine Movement’s vision is
to enable 75% of women in the country to use safe and hygienic sanitary
napkins. It is currently at 18%, and to close this massive gap, Niine believes
the next generation will be the key.
