Electronics brand boAt on Tuesday said that it has decided
to withdraw its sponsorship of Canada-based Punjabi singer Shubneet Singh’s
upcoming India concert. The decision has been taken in light of the singer’s
alleged support for Khalistan. Earlier this year, he posted a distorted map of India
without Jammu and Kashmir and Punjab on his Instagram account, leading to
outrage.
“At boAt, while our commitment to the incredible music
community runs deep, we are first & foremost a true Indian brand.
Therefore, when we became aware of the remarks made by artist Shubh earlier
this year, we chose to withdraw our sponsorship from the tour,” Boat said
in a statement posted on X.
Earlier this year, the singer posted a distorted map of
India without Jammu and Kashmir and Punjab on his Instagram account.
