Busy with confirming her tickets and carefully transporting
her garments to Europe, not even the gloomy weather can bring Verma D’Mello’s
spirits down as she prepares for her runway moment at the biggest fashion
destination of the world, Paris. Verma will be representing Goa with her latest
collection, ‘Luxury in Cocoon’, on day one of the Paris Haute Couture Fashion Week.
“I have designed 30 garments to be worn by 26 female models
and four male models. I am very excited as it gives me another opportunity to
showcase Goa’s talent on an international platform. Being invited for the Paris
Haute Couture Fashion Week only reaffirms how Goa or India is projected before
the international audience,” says the noted designer. The fashion week will
feature works from different world renowned fashion houses.
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A graduate in literature, it was while studying for her law
degree that Verma was drawn towards fashion and moved to London and then to
Brussels to pursue her dream. Known for her bridal designs, Verma recently
participated in the highly-acclaimed bridal show at Bride Dubai 2014, where she
projected Goa-India as the best wedding destination in a view to promote
tourism. “It’s going to be an emotional moment for me, because not very far
from Paris, at the Regent Academy of Fine Arts in London, I started my career
15 years ago.”
For this collection, Verma had a very special theme in mind.
She wanted to focus on non violence and the best fabric to emphasis this was
Ahimsa silk which is produced without killing silkworms. Her collection will
cater to all the ultra-modern women who will love the comfort of the fabric.
“The Ahimsa theme itself is close to my heart, especially in the face of so
much violence, globally. Ahimsa, implies entire abstinence from causing any
pain or harm whatsoever to any living creature, either by thought, word, or
deed. It is the development of a mental attitude in which hatred is replaced by
love. The power of Ahimsa is greater than the power of the intellect. It is
easy to develop the intellect, but it is difficult to purify and develop the
heart. The practice of Ahimsa develops the heart in a wonderful manner,” says
Verma before her departure to Paris.
Using the colour palette of fireball sapphire, old mauve and
ivory, sugar dust and patch of sky, which are the colours for 2015 -2016, for
the garments, Verma’s models will walk the runway to Sonia Shirsat’s beautiful
voice. “Since Ahmisa silk is coarse, I dyed, processed and embellished it
heavily to attract the new generation of fashion lovers. I always believe that
the garment should look like a garment and not like a float. The organisers of
the Fashion Week are so happy with the collection that they want the designs to
be photographed next to the Eiffel Tower in Paris,” adds the talented designer.
With ‘Verma the Bridal Studio’ winning hearts for years
together and her almost two decades of experience, Verma is one of the few
Goan-Indian designers who believe in projecting the best of local artisans and
talent to the world through their creations. As part of the Paris Haute Couture
Fashion Week, Verma has also been invited for the French Film Festival.
