PANJIM: The State government has reconstituted the State Level Marketing and Promotion Committee (SLMPC) under the Chairmanship of Tourism Minister.
The ten-member SLMPC has the Goa Tourism Development Corporation’s (GTDC) Chairman as its vice chairperson, the Director of Tourism as its member secretary and the President of the Travel and Tourism Association of Goa (TTAG) as its ex-officio member.
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The remaining members include the Tourism Secretary, the Managing Director (MD) of GTDC, President of the Shack Owners Welfare Society Goa; and three other businessmen.
The SLMPC would be a all purpose a recommendatory body to the Government and shall render all help and assistance for deciding matters relating to promotion and marketing activities of Goa Tourism.
The SLMPC shall finalise and recommend to the Government a calendar of events for the annual year with probable estimates along with a list of stand by events up to 80% of the annual budget allocation on account of the promotion and marketing. Such calendar of events shall be finalised for the period from the month of June of the current year to the month of May in the succeeding year.
The committee has also decide upon and recommend for the empanelment of various agencies for execution of scope of work of the activities under promotion and marketing of Goa Tourism subject to fulfilment of necessary codal formalities.
The SLMPC shall finalise branding plans and marketing strategies for Goa Tourism and all other promotional and marketing related matters.
It shall further set the procedures and finalise the standards for undertaking promotion and marketing activities of Goa Tourism.
While the committee will meet minimum 5 times in a year, it will be at liberty to set its own procedures such as constituting subcommittees and take necessary decisions in order to evolve effective and strategic branding campaign for Goa Tourism, so that the Goan tourism industry derives maximum benefit of promotion and marketing exercise.
