PANJIM: Yoska, a Bengaluru-based fit-tech Company, is bringing Ironman 70.3 triathlon to India, for the first time in the country. The inaugural edition will be held on October 20, 2019, in the State.
The iconic Ironman Series of events is the largest participation sports platform in the world, providing more than 680,000 participants annually the benefits of endurance sports with more than 230 events across 53 countries. Ironman is considered the toughest endurance challenge anyone can undertake in a single day and involves swimming in open water, cycling and running all done sequentially.
Yoska, founded by Deepak Raj and Rudra Prasad Nanjundappa in April 2016, offers next generation fitness coaching programs for endurance activities.
Addressing the media Deepak Raj, leading Indian Amateur Triathlete said, “by bringing Ironman to India, we are making an international event accessible to individuals from all corners of India. This event will attract international participants equally and is a great opportunity to further enhance the brand ‘Incredible India’.”
“We strongly believe that every participant in this event will be a celebrity and a role model whose story will inspire thousands of Indians to prioritise their fitness in whatever little way they can. This event is our humble contribution to propel the ‘Fit India’ movement,” said Rudra.
Commenting on this inaugural event, 2012 Ironman World Champion Pete Jacobs said, “I am excited and honoured to be the event ambassador. I have seen the growth of Triathlon in other countries where Ironman events started and influenced the nation to get interested in their personal fitness and improve their life in many ways”.
Multiple time Ironman 70.3 Age Group champion Jaimielle Jacobs who is the ‘Women in Triathlon’ ambassador for the event said “I am so grateful to be here with Yoska and Ironman for the birth of Ironman Triathlon in India. I am looking forward to seeing the growth in women participation and being inspired by the Indian community at large”.
For further details visit the official website www.ironman.com/goa70.3 or www.yoska.in/IRONMAN70.3goa.
