Virat Kohli’s association with the number 18 is set to take centre stage once again, this time through his lifestyle brand One8. To mark 18 years since the Indian cricket star made his international debut, Myntra will offer access to One8’s complete 180-SKU collection for a limited period of just 18 hours.
The special sale will begin at 12 pm on August 18 and will be available on both Myntra and One8.com. The limited window is designed to create a sense of exclusivity while giving consumers access to the brand’s full product range, including footwear, apparel and accessories.
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The number 18 has long been closely associated with Kohli. The former India captain wears the No. 18 jersey, while Royal Challengers Bengaluru also ended their long wait for an IPL title by winning the tournament in its 18th edition.
The latest One8-Myntra partnership uses that association to celebrate another significant milestone in Kohli’s career. For One8, the initiative provides an opportunity to showcase its entire portfolio to a wider online audience. For Myntra, the collaboration strengthens its presence in the growing sneaker and sportswear segment by bringing Kohli’s strong consumer following to the platform.
Ritesh Mishra, Senior Vice President and Head of Category and Revenue at Myntra, said bringing One8 to the platform to celebrate Kohli’s 18-year cricket journey was a fitting extension of the partnership. He said Myntra’s scale and personalised discovery capabilities would help take the collection to consumers across the country while strengthening its sneaker and sportswear portfolio.
The collection features the Seam XVIII range and the wider Seam collection, combining cricket-inspired elements with designs intended for everyday wear. The product line includes sneakers and clothing, with options such as T-shirts, polos, jackets and shorts.
The range also features lifestyle accessories, including unisex caps from One8’s Flo collection. These include the Prime Flo, Zen Flo and Ease Flo variants.
One of the key highlights of the launch is Seam XVIII, a range co-created by Kohli. The collection is returning after its first launch generated significant demand and reportedly sold out within just seven minutes.
The 18-hour availability window is expected to add to the anticipation surrounding the launch, particularly among Kohli fans and consumers interested in sneakers and sportswear.
By combining Kohli’s cricket milestone, his iconic jersey number and the scale of Myntra’s online platform, One8 is positioning the limited-time release as both a celebration and a major retail moment. Consumers will have only 18 hours to access the complete 180-product range, making the August 18 launch a carefully timed showcase for the brand.
