RIVONA: A once-forgotten piece of land in Rivona, dismissed as unfit for cultivation, has been transformed into a breathtaking floriculture haven. Here, under the sun’s gentle caress, vibrant marigolds sway in the breeze, their striking gold illuminating the landscape.
For years, the approximately 1,000 sq metre field of Vithu Diekar had remained barren, overrun with wild shrubbery, untouched and unloved. It was the vision of Rivona village’s Sarpanch, Vaishali Naik, that breathed new life into this desolate land. With perseverance and passion, she convinced Diekar to allow her to cultivate this rocky tract.
Vaishali rallied the support of the Sainath Welfare Group, a women’s Self-Help Group, and the transformation began. The initial task was Herculean – clearing the field of its unruly overgrowth and preparing it for cultivation. Yet, these obstacles were no match for the women’s determination.
Marigolds were carefully planted, and today, the area is ablaze with the resplendent hues of these flowers, their musky, pungent aroma filling the air. Marigolds, in high demand, find their way to local temples as sacred offerings during the festive season.
Several agriculture officials and local leaders visited the floral haven, bolstering the farmers’ confidence, and encouraging other landowners in the area to consider floriculture.
Over the past few months, Goa has seen around 285 devoted farmers who have embraced marigold cultivation.
The collective effort promises a rich harvest of approximately 125 metric tonnes. What distinguishes Goan marigolds is their enduring freshness, maintaining their allure for five to six days. In contrast, marigolds from other States tend to wither within two days.

