The Delhi High Court has stepped in to protect the personality and publicity rights of Gautam Gambhir, head coach of the Indian men’s cricket team, by barring entities from using his image, voice, or likeness for commercial purposes without consent. Justice Jyoti Singh, in a March 25 order, observed that Gambhir’s long career, 242 international matches, including match‑winning knocks in the 2007 T20 World Cup and 2011 ODI World Cup, has built a powerful public persona that is now being exploited through digital impersonation and AI‑driven deepfakes.
The bench noted that since 2025, multiple social media accounts have used face‑swapping and voice‑cloning tools to create realistic but fake videos, including a fabricated “resignation” clip that racked up millions of views. Unauthorised posters and merchandise bearing Gambhir’s name and face have also proliferated on e‑commerce platforms. The court has ordered such infringing content to be taken down within 36 hours, underlining that the unapproved commercial use of his image and reputation violates his personality rights.
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