A video from Madhya Pradesh showing thousands of litres of milk being poured into the Narmada River has gone viral, igniting a heated debate over the balance between religious faith, environmental responsibility, and public welfare.
The footage has been traced to a large religious gathering at the Shri Dadaji Darbar Pataleshwar Mahadev Temple located in Satdev village of Sehore district. The event was held during Chaitra Navratri and spanned 21 days, from March 18 to April 7.
According to event organisers and local sources, the celebration featured an elaborate Mahayagya, during which approximately 41 tons of materials—including ghee, gold, silver, and medicinal herbs—were used. The celebration also included recitations of the Shiv Mahapuran and continuous Durga Path by 151 devotees. A massive pandal spread across nearly five acres was set up, drawing thousands of participants daily.
The controversy centres around a specific ritual shown in the viral clip, where nearly 11,000 litres of milk were ceremonially offered into the river. While devotees have defended the act as a symbol of deep respect and devotion, critics have raised concerns about resource wastage and environmental impact.
Organisers maintain that the event was conducted with spiritual intent and saw overwhelming public participation. However, the visuals have triggered wider discussions on how traditional practices can align with modern concerns of sustainability and responsible resource use.
(This story is published from a syndicated feed)

