Faber-Castell meet focuses on sales, marketing
HERALD CORRESPONDENT
CALANGUTE, APR 10
Sales executives of Faber-Castell are attending a three-day meet at the O Hotel in Candolim to evolve strategies regarding the sales and marketing of their products.
The management of Faber-Castell (India) is holding its annual marketing and sales meet SMART 2010 (Specific Measurable Achievable Realistic Target) to improve the sales market for Faber-Castell with a promise of giving its best to its consumers.
Known for its colouring and writing products, Faber-Castell offers a wide range of products and works with a goal “always to make the best that can be made anywhere in the world.”
The products, which include crayons, handwriting pencils, poster colours and PVC-free erasers, are environment friendly and promises 100% safety to children.
The office stationery products include textliners, permanent markers and white board markers which are xylene free and safe for use.
Faber-Castell has launched the artist’s range of products like the colours of polychromos, monochromes, graphite sketch sets and pitt pens. The products are rich in colour pigments and have a long light lasting.
Faber-Castell will soon celebrate its 250th anniversary in 2011-12. To commemorate the anniversary, Faber-Castell (India) is launching a range of products like early age crayons, eco-friendly pencils and will conduct school-level activities to celebrate the 250th year.
